I have no doubt that one day soon we will have amassed so much electronic data that brilliant machines will be able to analyze and predict with astonishing accuracy. These machines might appear wise and will certainly be able to outperform humans in many tasks. But there is something immeasurable in human nature and human associations that cannot be laid out in a consistent, logical set of rules. These immeasurables often lead to great error, but they also cause us to reach for the impossible and achieve it. To paraphrase Seth Godin in Linchpin: The most important questions to ask are the ones for which Google has no answer.